Marketing Luxury Goods Online
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The objectives of this book are threefold: First, conceptually examining the specific marketing-mix for luxury goods. Second, applying this marketing-mix to the online world. Third, empirically testing the effects of the online accessibility of luxury goods on consumer perceptions of scarcity and desirability.
Информация за "Marketing Luxury Goods Online"
- SKU 9783631678657
- Weight 0.484000
- ISBN 9783631678657
- Вид корица Hardback
- Издателство Peter Lang AG
- Брой страници 267
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