137,90 лв.

Marketing Luxury Goods Online

137,90 лв.
The objectives of this book are threefold: First, conceptually examining the specific marketing-mix for luxury goods. Second, applying this marketing-mix to the online world. Third, empirically testing the effects of the online accessibility of luxury goods on consumer perceptions of scarcity and desirability.
Информация за "Marketing Luxury Goods Online"
  • SKU 9783631678657
  • Weight 0.484000
  • ISBN 9783631678657
  • Вид корица Hardback
  • Издателство Peter Lang AG
  • Брой страници 267