Marketing Metaphoria
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Explains how and why we use deep metaphors. This book focuses on the seven metaphors - balance, connection, container, control, journey, resource, and transformation and shows how deep metaphors unconsciously pervade and shape our lives.
Информация за "Marketing Metaphoria"
- SKU 9781422121153
- Weight 0.572000
- ISBN 9781422121153
- Вид корица Hardback
- Издателство Harvard Business Review Press
- Брой страници 230
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