61,90 лв.

Marketing Metaphoria

61,90 лв.
Explains how and why we use deep metaphors. This book focuses on the seven metaphors - balance, connection, container, control, journey, resource, and transformation and shows how deep metaphors unconsciously pervade and shape our lives.
Информация за "Marketing Metaphoria"
  • SKU 9781422121153
  • Weight 0.572000
  • ISBN 9781422121153
  • Вид корица Hardback
  • Издателство Harvard Business Review Press
  • Брой страници 230