Shows senior marketing managers, those who advise them, and those who study advanced marketing, how marketing can be improved by taking a radical rather than an incremental approach to planning and implementing marketing. This book is based on the experience of IBM and its leading business partners.
Върни се горе и купи
Interorganisationale Wertschopfungsnetzwerke in der deutschen Automobilindustrie
2008 г.
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