Marketing Strategy: A Decision-Focused Approach
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Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining an approach to strategic decision making.
Информация за "Marketing Strategy: A Decision-Focused Approach"
- SKU 9780078028946
- Weight 0.684000
- ISBN 9780078028946
- Вид корица Paperback / softback
- Издателство McGraw-Hill Education - Europe
- Брой страници 384
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