270,90 лв.

Marketing Strategy: A Decision-Focused Approach

270,90 лв.
Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining an approach to strategic decision making.
Информация за "Marketing Strategy: A Decision-Focused Approach"
  • SKU 9780078028946
  • Weight 0.684000
  • ISBN 9780078028946
  • Вид корица Paperback / softback
  • Издателство McGraw-Hill Education - Europe
  • Брой страници 384