66,90 лв.

Marketing Value Metrics

66,90 лв.
Measure marketing effectiveness, align marketing activities with corporate strategy and deliver accountability with this metrics model developed at the renowned Cranfield School of Management.
Информация за "Marketing Value Metrics"
  • SKU 9780749468972
  • Weight 0.576000
  • ISBN 9780749468972
  • Вид корица Paperback / softback
  • Издателство Kogan Page Ltd
  • Брой страници 328