Presents the research in media psychology, bridging selective exposure into a larger framework of choice in media usage. Considering the myriad media options available to use, this work seeks to answer such questions as: what mechanisms guide an individual's exposure to/choice of media and how can researchers model them.
Информация за "Media Choice"
- SKU 9780415964586
- Weight 0.480000
- ISBN 9780415964586
- Вид корица Paperback / softback
- Издателство Taylor & Francis Ltd
- Брой страници 320
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