A concise introduction to the key ideas and issues in the study of media economics, drawing on a broad range of case studies - from Amazon and Twitter, to Apple and Netflix - to illustrate how economic paradigms are not just theories, but provide important practical insights into how the media operates today.
Информация за "Media Economics"
- SKU 9780230293229
- Weight 0.250000
- ISBN 9780230293229
- Вид корица Paperback / softback
- Издателство Macmillan Education UK
- Брой страници 192
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