102,90 лв.

Multi-Channel Marketing Ecosystems

102,90 лв.
Examines a game changer for the marketing industry - the seismic shift from a single TV-centric path to a multi-channel interactive ecosystem which puts digital technology at the heart of every campaign. This book shows how marketers and brand managers can react positively to changes in consumer behaviour, building customer responses and loyalty.
Информация за "Multi-Channel Marketing Ecosystems"
  • SKU 9780749469627
  • Weight 0.434000
  • ISBN 9780749469627
  • Вид корица Paperback
  • Издателство Kogan Page Ltd
  • Брой страници 280