66,90 лв.

Norms in the Wild

66,90 лв.
Large scale behavioral interventions work in some social contexts, but fail in others. The book explains this phenomenon with diverse personal and social behavioral motives, guided by research in economics, psychology, and international consulting done with UNICEF. The book offers tested tools that mobilize mass media, community groups, and autonomous "first movers" (or trendsetters) to alter harmful collective behaviors.
Информация за "Norms in the Wild"
  • SKU 9780190622053
  • Weight 0.308000
  • ISBN 9780190622053
  • Вид корица Paperback / softback
  • Издателство Oxford University Press Inc
  • Брой страници 264