60,90 лв.

Political Branding in Cities

60,90 лв.
Pasotti examines how cities suffering for decades from poor government made a transition to brand politics to break a cycle of inertia and usher in reform. The theory of brand politics shows mayors emulating marketing mavericks; citizens support mayors' brands because they seek to become carriers of the same values.
Информация за "Political Branding in Cities"
  • SKU 9781108438612
  • Weight 0.470000
  • ISBN 9781108438612
  • Вид корица Paperback / softback
  • Издателство Cambridge University Press
  • Брой страници 303