103,90 лв.

Price Elasticity

103,90 лв.
Price management has a high importance within the marketing field. Price is by far the most sensitive profit lever that managers can influence. Reflecting the academic and managerial need, the research objective is to gain a comprehensive understanding in two areas: the magnitude of price elasticity and the determinants of price elasticity.
Информация за "Price Elasticity"
  • SKU 9783631647059
  • Weight 0.368000
  • ISBN 9783631647059
  • Вид корица Hardback
  • Издателство Peter Lang AG
  • Брой страници 185