Principles of Advertising
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This new edition updates this exceptional classroom resource, selected as one of Choice magazine's Outstanding Academic Titles for 1999. Presents an intergrated marketing approach that's essential for keeping up with the changing world of contemporary advertising.
Информация за "Principles of Advertising"
- SKU 9780789022998
- Weight 0.839000
- ISBN 9780789022998
- Вид корица Hardback
- Издателство Taylor & Francis Inc
- Брой страници 450
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