65,90 лв.

Public Relations Strategy

65,90 лв.
Reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. This title links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy.
Информация за "Public Relations Strategy"
  • SKU 9780749456405
  • Weight 0.392000
  • ISBN 9780749456405
  • Вид корица Paperback
  • Издателство Kogan Page Ltd
  • Брой страници 208