Public Relations, Values and Cultural Identity
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The published research shows the profession is facing crucial changes: the existence of new organisational structures better aligned with the social demands; the birth of new techniques to interact with organisations in a more trustworthy manner; and the growing pressure by social groups that act against and for social values, ideas and identities.
Информация за "Public Relations, Values and Cultural Identity"
- SKU 9782875742513
- Weight 0.542000
- ISBN 9782875742513
- Вид корица Paperback / softback
- Издателство Peter Lang AG, Internationaler Verlag der Wissenschaften
- Брой страници 398
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