Quantitative Models in Marketing Research
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This 2001 book presents important and practically relevant quantitative models used for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real world examples, and interpretation of results and findings.
Информация за "Quantitative Models in Marketing Research"
- SKU 9780521143653
- Weight 0.410000
- ISBN 9780521143653
- Вид корица Paperback / softback
- Издателство Cambridge University Press
- Брой страници 224
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