76,90 лв.

Quantitative Models in Marketing Research

76,90 лв.
This 2001 book presents important and practically relevant quantitative models used for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real world examples, and interpretation of results and findings.
Информация за "Quantitative Models in Marketing Research"
  • SKU 9780521143653
  • Weight 0.410000
  • ISBN 9780521143653
  • Вид корица Paperback / softback
  • Издателство Cambridge University Press
  • Брой страници 224