Relationship Marketing in Sports
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Deals with the topic of relationship marketing in a sports context by discussing and reformulating the principles of relationship marketing and by demonstrating how relationship marketing can be successfully applied in practice within a sports context. This book includes case studies from around the world to provide a global approach.
Информация за "Relationship Marketing in Sports"
- SKU 9780750684958
- Weight 0.416000
- ISBN 9780750684958
- Вид корица Paperback / softback
- Издателство Taylor & Francis Ltd
- Брой страници 208
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