119,90 лв.

Relationship Marketing in Sports

119,90 лв.
Deals with the topic of relationship marketing in a sports context by discussing and reformulating the principles of relationship marketing and by demonstrating how relationship marketing can be successfully applied in practice within a sports context. This book includes case studies from around the world to provide a global approach.
Информация за "Relationship Marketing in Sports"
  • SKU 9780750684958
  • Weight 0.416000
  • ISBN 9780750684958
  • Вид корица Paperback / softback
  • Издателство Taylor & Francis Ltd
  • Брой страници 208