Rethinking Communication in Social Business
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This book argues that social business, in order to sustain its vital distinctiveness in democratic societies, must shift from an informative to a performative model of communication, especially regarding organizational storytelling, awareness-raising, and social problem-solving.
Информация за "Rethinking Communication in Social Business"
- SKU 9781498555906
- Weight 0.470000
- ISBN 9781498555906
- Вид корица Hardback
- Издателство Lexington Books
- Брой страници 210
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