291,90 лв.

Revenue Management

291,90 лв.
Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. This book offers insights into research, theories, applications and innovations and how to makes these work in different industries.
Информация за "Revenue Management"
  • SKU 9780230241411
  • Weight 0.506000
  • ISBN 9780230241411
  • Вид корица Hardback
  • Издателство Palgrave Macmillan
  • Брой страници 273