143,90 лв.

Service Management and Marketing

143,90 лв.
* This text examines why managing the marketing function has become a responsibility for top-level executives; and why the total marketing function is spread throughout the organization and executing marketing has become a responsibility for practically everyone.
Информация за "Service Management and Marketing"
  • SKU 9781118921449
  • Weight 1.072000
  • ISBN 9781118921449
  • Вид корица Paperback / softback
  • Издателство John Wiley & Sons Inc
  • Брой страници 536