Service Management and Marketing
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* This text examines why managing the marketing function has become a responsibility for top-level executives; and why the total marketing function is spread throughout the organization and executing marketing has become a responsibility for practically everyone.
Информация за "Service Management and Marketing"
- SKU 9781118921449
- Weight 1.072000
- ISBN 9781118921449
- Вид корица Paperback / softback
- Издателство John Wiley & Sons Inc
- Брой страници 536
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