498,90 лв.

Services Marketing: Integrating Customer Focus Across the Firm

498,90 лв.
Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. This book introduces readers to the vital role that services play in the economy and its future. It also incorporates company examples and strategies for addressing issues in every chapter.
Информация за "Services Marketing: Integrating Customer Focus Across the Firm"
  • SKU 9780078112102
  • Weight 1.216000
  • ISBN 9780078112102
  • Вид корица Hardback
  • Издателство McGraw-Hill Education - Europe
  • Брой страници 544