The techniques and tools of marketing have been making steady inroads into the nonprofit and public sector. Ewing presents five research and theory articles that explore the role of marketing in causing social change. Michael Ewing is Professor of Marketing, at Monash University, Melbourne, Australia.
Информация за "Social Marketing"
- SKU 9780789017161
- Weight 0.363000
- ISBN 9780789017161
- Вид корица Hardback
- Издателство Taylor & Francis Inc
- Брой страници 104
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