Sounds Like Branding
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Sounds Like Branding is an 'ear-opening' journey through the history of music and marketing, from the humble jingle and the advent of Muzak to Michael Jackson's groundbreaking association with Pepsi in the 1980s and finally to the music branding embraced today by global brands such as Nike, Starbucks, Levi's and Coca-Cola.
Информация за "Sounds Like Branding"
- SKU 9781408151433
- Weight 0.154000
- ISBN 9781408151433
- Вид корица Paperback / softback
- Издателство Bloomsbury Publishing PLC
- Брой страници 176
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