108,90 лв.

Strategic Customer Management

108,90 лв.
The first textbook to integrate relationship marketing and CRM for a clear roadmap to excellent customer management. Its up-to-date coverage includes technological issues, digital marketing and social media. Current examples and case studies from around the world connect theory with global practice.
Информация за "Strategic Customer Management"
  • SKU 9781107649224
  • Weight 1.170000
  • ISBN 9781107649224
  • Вид корица Paperback / softback
  • Издателство Cambridge University Press
  • Брой страници 542