Strategic Customer Management
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The first textbook to integrate relationship marketing and CRM for a clear roadmap to excellent customer management. Its up-to-date coverage includes technological issues, digital marketing and social media. Current examples and case studies from around the world connect theory with global practice.
Информация за "Strategic Customer Management"
- SKU 9781107649224
- Weight 1.170000
- ISBN 9781107649224
- Вид корица Paperback / softback
- Издателство Cambridge University Press
- Брой страници 542
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