Strategic Management in the Media
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A new edition of Lucy Kung's popular guide to change and decision-making in the media industries. Full of detailed contemporary case studies on BuzzFeed, The Guardian, Netflix, the New York Times, the BBC and more.
Информация за "Strategic Management in the Media"
- SKU 9781473929500
- Weight 0.450000
- ISBN 9781473929500
- Вид корица Paperback / softback
- Издателство SAGE Publications Ltd
- Брой страници 256
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