127,90 лв.

Strategic Market Management

127,90 лв.
"The concepts and frameworks presented in this book are invaluable for anyone seriously interested in marketing strategy or the management of strategies more generally. The fact that the text uses cases and examples throughout which focus on the UK and the rest of Europe is a huge bonus. " --Scott G.
Информация за "Strategic Market Management"
  • SKU 9780470059869
  • Weight 0.622000
  • ISBN 9780470059869
  • Вид корица Paperback / softback
  • Издателство John Wiley & Sons Inc
  • Брой страници 368