Strategic Market Management
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The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and marketingcourses.
Информация за "Strategic Market Management"
- SKU 9780470689752
- Weight 0.900000
- ISBN 9780470689752
- Вид корица Paperback / softback
- Издателство John Wiley & Sons Inc
- Брой страници 368
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