Successful Television Management: the Hybrid Approach
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The book explores a hybrid model of broadcasting in terms of the setting of research parameters and implementation of modern managerial practices, which are suggested as relevant also for the public TV broadcasting stations operating in a market-driven environment.
Информация за "Successful Television Management: the Hybrid Approach"
- SKU 9783631663066
- Weight 0.240000
- ISBN 9783631663066
- Вид корица Paperback / softback
- Издателство Peter Lang AG
- Брой страници 169
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