129,90 лв.

Tales from the Marketplace

129,90 лв.
Presents an approach to building an understanding of the realities of market-led strategic change in companies. This book offers insights into strategy and marketing through business 'stories' that are contemporary and provocative.
Информация за "Tales from the Marketplace"
  • SKU 9780750642651
  • Weight 0.562000
  • ISBN 9780750642651
  • Вид корица Paperback / softback
  • Издателство Taylor & Francis Ltd
  • Брой страници 372