50,90 лв.

The Adweek Copywriting Handbook

50,90 лв.
The Adweek Copywriting Handbook covers every aspect of the copywriting process in simple and easy-to-understand steps for young advertising professionals and old pros alike. Starting at the very beginning of the process, the book shows copywriters how to get prepared to write on a product before moving on to the act of writing itself.
Информация за "The Adweek Copywriting Handbook"
  • SKU 9780470051245
  • Weight 0.676000
  • ISBN 9780470051245
  • Вид корица Paperback / softback
  • Издателство John Wiley & Sons Inc
  • Брой страници 368