The Adweek Copywriting Handbook
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The Adweek Copywriting Handbook covers every aspect of the copywriting process in simple and easy-to-understand steps for young advertising professionals and old pros alike. Starting at the very beginning of the process, the book shows copywriters how to get prepared to write on a product before moving on to the act of writing itself.
Информация за "The Adweek Copywriting Handbook"
- SKU 9780470051245
- Weight 0.676000
- ISBN 9780470051245
- Вид корица Paperback / softback
- Издателство John Wiley & Sons Inc
- Брой страници 368
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