85,90 лв.

The Branded Mind

85,90 лв.
Explores what we know about the structure of the brain, explains how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour. This title investigates developments in neuroscience and neuromarketing, and how brain science can contribute to marketing.
Информация за "The Branded Mind"
  • SKU 9780749461256
  • Weight 0.558000
  • ISBN 9780749461256
  • Вид корица Hardback
  • Издателство Kogan Page Ltd
  • Брой страници 272