The Cambridge Handbook of Consumer Psychology
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This Handbook provides a comprehensive overview of the latest research in consumer psychology and considers future directions for the field. Leading scholars examine findings through individual, interpersonal, and societal lenses to answer key questions, such as why consumers make the purchases they do and which purchases make them truly happy.
Информация за "The Cambridge Handbook of Consumer Psychology"
- SKU 9781107641426
- Weight 1.394000
- ISBN 9781107641426
- Вид корица Paperback / softback
- Издателство Cambridge University Press
- Брой страници 780
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