39,90 лв.

The Choice Factory

39,90 лв.
Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing.
Информация за "The Choice Factory"
  • SKU 9780857196095
  • Weight 0.354000
  • ISBN 9780857196095
  • Вид корица Paperback / softback
  • Издателство Harriman House Publishing
  • Брой страници 220