68,90 лв.

The Complete Marketer

68,90 лв.
A source of hard intelligence about the marketing discipline, broken down into over 60 constituent chapters - including internet marketing, understanding consumers, market audits, segmentation, advertising and PR, and managing a sales team. It applies the authors' marketing know-how to every aspect of the marketing mix.
Информация за "The Complete Marketer"
  • SKU 9780749466763
  • Weight 0.503000
  • ISBN 9780749466763
  • Вид корица Paperback
  • Издателство Kogan Page Ltd
  • Брой страници 336