The Complete Marketer
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A source of hard intelligence about the marketing discipline, broken down into over 60 constituent chapters - including internet marketing, understanding consumers, market audits, segmentation, advertising and PR, and managing a sales team. It applies the authors' marketing know-how to every aspect of the marketing mix.
Информация за "The Complete Marketer"
- SKU 9780749466763
- Weight 0.503000
- ISBN 9780749466763
- Вид корица Paperback
- Издателство Kogan Page Ltd
- Брой страници 336
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