The Customer Century
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This volume argues that in the next century companies must learn to integrate communications three-dimensionally: externally with key customers; vertically between senior management and front-line workers; and horizontally across departments.
Информация за "The Customer Century"
- SKU 9780415512787
- Weight 0.408000
- ISBN 9780415512787
- Вид корица Paperback / softback
- Издателство Taylor & Francis Ltd
- Брой страници 252
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