The Discipline of Market Leaders
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New in paperback--the bold new strategy for reinventing competition, written by the authors of the popular Reengineering the Corporation. Treacy and Wiersma describe in detail how companies such as Wal-Mart, Southwest Airlines, Charles Schwab, and Intel are creating havoc for their competitors by raising and reshaping customers' value expectations.
Информация за "The Discipline of Market Leaders"
- SKU 9780201407198
- Weight 0.200000
- ISBN 9780201407198
- Вид корица Paperback / softback
- Издателство INGRAM PUBLISHER SERVICES US
- Брой страници 224
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