The Dynamics of Advertising
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This study serves three aims: to provide a review of the literature on advertising in sociology and cultural studies; to present the results of analysis of advertisement content over 50 years; and to develop a method for the psychosocial study of all forms of public communication.
Информация за "The Dynamics of Advertising"
- SKU 9789058230843
- Weight 0.567000
- ISBN 9789058230843
- Вид корица Hardback
- Издателство Taylor & Francis Ltd
- Брой страници 300
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