368,90 лв.

The Dynamics of Advertising

368,90 лв.
This study serves three aims: to provide a review of the literature on advertising in sociology and cultural studies; to present the results of analysis of advertisement content over 50 years; and to develop a method for the psychosocial study of all forms of public communication.
Информация за "The Dynamics of Advertising"
  • SKU 9789058230843
  • Weight 0.567000
  • ISBN 9789058230843
  • Вид корица Hardback
  • Издателство Taylor & Francis Ltd
  • Брой страници 300