The Economics and Financing of Media Companies
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Using contemporary examples from American and global media companies, this book contains a wealth of information, including useful charts and tables, important for both those who work in and study media industries. It goes beyond simplistic explanations to show how various internal and external forces direct and constrain decisions in media firms.
Информация за "The Economics and Financing of Media Companies"
- SKU 9780823232567
- Weight 0.510000
- ISBN 9780823232567
- Вид корица Hardback
- Издателство Fordham University Press
- Брой страници 286
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