The Experience Economy, Updated Edition
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Offers examples including the US Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others to show approaches to scripting and staging compelling experiences, while staying true to the real economic conditions of the day.
Информация за "The Experience Economy, Updated Edition"
- SKU 9781422161975
- Weight 0.400000
- ISBN 9781422161975
- Вид корица Paperback
- Издателство Harvard Business Review Press
- Брой страници 400
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