The Fall of Advertising and the Rise of PR
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Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart, while sharing strategies on establishing credibility and implementing a slow PR build.
Информация за "The Fall of Advertising and the Rise of PR"
- SKU 9780060081997
- Weight 0.258000
- ISBN 9780060081997
- Вид корица Paperback / softback
- Издателство HarperCollins Publishers Inc
- Брой страници 320
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