26,90 лв.

The Fall of Advertising and the Rise of PR

26,90 лв.
Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart, while sharing strategies on establishing credibility and implementing a slow PR build.
Информация за "The Fall of Advertising and the Rise of PR"
  • SKU 9780060081997
  • Weight 0.258000
  • ISBN 9780060081997
  • Вид корица Paperback / softback
  • Издателство HarperCollins Publishers Inc
  • Брой страници 320