The Future of Competition
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Argues that in a world in which information is readily available to everyone, the role of the customer has changed dramatically. This book present four building blocks that helps companies to co-create the future with customers - transparency, access, dialogues, and risk management - and illustrates them through examples from a range of companies.
Информация за "The Future of Competition"
- SKU 9781578519538
- Weight 0.574000
- ISBN 9781578519538
- Вид корица Hardback
- Издателство Harvard Business Review Press
- Брой страници 272
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