Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way we hate our banks, love our smartphones, and think the cable company is out to get us.
Информация за "The Human Brand"
- SKU 9781118611319
- Weight 0.412000
- ISBN 9781118611319
- Вид корица Hardback
- Издателство John Wiley & Sons Inc
- Брой страници 208
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