58,90 лв.

The Human Brand

58,90 лв.
Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way we hate our banks, love our smartphones, and think the cable company is out to get us.
Информация за "The Human Brand"
  • SKU 9781118611319
  • Weight 0.412000
  • ISBN 9781118611319
  • Вид корица Hardback
  • Издателство John Wiley & Sons Inc
  • Брой страници 208