247,90 лв.

The New Brand Spirit

247,90 лв.
The core idea of The New Brand Spirit is to let stakeholders do the talking. Conrad and Thompson have interviewed close to 100 leading practitioners from eight different stakeholder perspectives, including NGOs, shareholders and supply chain.
Информация за "The New Brand Spirit"
  • SKU 9780566092442
  • Weight 0.900000
  • ISBN 9780566092442
  • Вид корица Hardback
  • Издателство Taylor & Francis Ltd
  • Брой страници 300