26,90 лв.

The Origin of Brands

26,90 лв.
Lay down the rules for brand creation in a series of chapters showing how new ideas are developed, the importance of being first, inventing a new category, positioning opposite existing brands, positioning against an enemy. This author discusses the importance of public relations, protecting the brand, and when to give up on an existing brand.
Информация за "The Origin of Brands"
  • SKU 9780060570156
  • Weight 0.376000
  • ISBN 9780060570156
  • Вид корица Paperback / softback
  • Издателство HarperCollins Publishers Inc
  • Брой страници 320