124,90 лв.

The Service-Dominant Logic of Marketing

124,90 лв.
Presents a challenging paradigm for the marketing discipline, which is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing central to overall business strategy. This work provides a comprehensive marketing theory that challenges both modern thinking and marketing practice.
Информация за "The Service-Dominant Logic of Marketing"
  • SKU 9780765614919
  • Weight 0.830000
  • ISBN 9780765614919
  • Вид корица Paperback / softback
  • Издателство Taylor & Francis Ltd
  • Брой страници 449