The Service-Dominant Logic of Marketing
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Presents a challenging paradigm for the marketing discipline, which is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing central to overall business strategy. This work provides a comprehensive marketing theory that challenges both modern thinking and marketing practice.
Информация за "The Service-Dominant Logic of Marketing"
- SKU 9780765614919
- Weight 0.830000
- ISBN 9780765614919
- Вид корица Paperback / softback
- Издателство Taylor & Francis Ltd
- Брой страници 449
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