The Seven Myths of Customer Management
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In this lively and readable book, the authors argue that in recent years far too much has been made of customer satisfaction, and that this has come at the expense of hard-edged consumerism. Whether or not "the customer is king," the first rule of business is to make money.
Информация за "The Seven Myths of Customer Management"
- SKU 9780470030288
- Weight 0.488000
- ISBN 9780470030288
- Вид корица Other digital
- Издателство John Wiley and Sons Ltd
- Брой страници 236
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