The Ten Deadly Marketing Sins
Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south.
Информация за "The Ten Deadly Marketing Sins"
- SKU 9780471650225
- Weight 0.368000
- ISBN 9780471650225
- Вид корица Hardback
- Издателство John Wiley and Sons Ltd
- Брой страници 160