Tourism Distribution Channels
Изчерпано количество
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This title looks at all the issues involves in the distribution of the tourism product. Contemporary case studies are considered from multiple theoretical perspectives, including: industry network theory; relationship marketing; industry structre; value chain approaches; and systems theory.
Информация за "Tourism Distribution Channels"
- SKU 9780826454706
- Weight 0.692000
- ISBN 9780826454706
- Вид корица Paperback
- Издателство Bloomsbury Publishing PLC
- Брой страници 400
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