All of today's indicators show that consumers are not interested in what you tell them they need. Instead, they want to know what you stand for, what your business stands for, why you do what you do, and most importantly - what you can help them become. This is a guide to first uncovering and then articulating your firm's authentic brand story.
Информация за "True Story"
- SKU 9781422170687
- Weight 0.460000
- ISBN 9781422170687
- Вид корица Hardback
- Издателство Harvard Business Review Press
- Брой страници 240
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