90,90 лв.

Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value

90,90 лв.
Explains how to use value to inform marketing, selling, negotiation, and pricing decisions in a B2B setting. This title provides what you need to stay profitable while preserving customer goodwill.
Информация за "Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value"
  • SKU 9780071761680
  • Weight 0.592000
  • ISBN 9780071761680
  • Вид корица Hardback
  • Издателство McGraw-Hill Education - Europe
  • Брой страници 288