Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value
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Explains how to use value to inform marketing, selling, negotiation, and pricing decisions in a B2B setting. This title provides what you need to stay profitable while preserving customer goodwill.
Информация за "Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value"
- SKU 9780071761680
- Weight 0.592000
- ISBN 9780071761680
- Вид корица Hardback
- Издателство McGraw-Hill Education - Europe
- Брой страници 288
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