What Great Brands Do
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Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader.
Информация за "What Great Brands Do"
- SKU 9781118611258
- Weight 0.462000
- ISBN 9781118611258
- Вид корица Hardback
- Издателство John Wiley & Sons Inc
- Брой страници 272
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