58,90 лв.

What Great Brands Do

58,90 лв.
Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader.
Информация за "What Great Brands Do"
  • SKU 9781118611258
  • Weight 0.462000
  • ISBN 9781118611258
  • Вид корица Hardback
  • Издателство John Wiley & Sons Inc
  • Брой страници 272